what is the phone number for spotify customer service

Spotify immediately engages customers and immerses new users in the product’s features. You have to remind customers what they’re paying for and why it’s worth it. The main differences between a Premium account and an unpaid account is that Premium users can listen to music ad-free, can select any song they wish to listen to, can skip songs, and can download music and playlists.īut, even with all of these perks, Spotify can’t assume when a customer upgrades, they’ll want to keep paying for Premium access for life. Although Spotify users can use the app for free, the Premium subscription gives users more functionality. Right off the bat, they give new users a list of reasons to stick around. Spotify emphasizes customer onboardingįor Spotify, customer retention starts at the very beginning of the customer relationship. Here are a few reasons we admire Spotify’s customer experience strategy. In Q4 of 2022, Spotify had 489 million active users and 205 million are premium subscribers, up from 180 million in Q4 of 2021.Īnd that’s why this month we’re crushing on Spotify’s customer retention strategy.

They have growing customer retention despite more and more competitors on the playing field. Spotify, originally founded in 2006 in Sweden, continues to see success. And, we’ve done a deep dive to see just how they do it. Your customers do your marketing for you, spreading good words about your product and service.īut, how do you connect with your customers to make sure they keep coming back? The music streaming platform Spotify masterfully retains customers.

Aside from saving you on customer acquisition costs, when you can establish a pool of customers who are loyal to your brand, you have an edge over your competitors. That said, you’re losing out on business growth if you don’t focus on brand loyalty. And, when compared to the cost of customer acquisition, customer retention costs almost 5x less than bringing new customers under your umbrella. A study from Harvard Business School found that increasing customer retention rates by even 5% can boost your company’s profits by 25-95%. Long-term customers are more valuable to your company’s growth than you may think.

What is the phone number for spotify customer service